Your competitor ships three times more content with the same team.
They structured what your teams still do by hand. In three weeks, we map where your agency loses time and what that costs your margins.
30 minutes · Free · No commitment
An industry under pressure for years.
Margins have been eroding for years. Clients negotiate fees down, junior staff cost more than they used to, and productivity per head isn't moving. Result: more output with the same resources, visible in overloaded schedules, all-nighters before deliveries, and seniors redoing what juniors should have produced.
For the past 18 months, AI has been showing up in RFPs. Clients ask how you use it. The more informed ones question your rates if certain tasks can be automated. The real challenge: answering those questions without underselling your value or promising something you don't fully control yet.
Some agencies started structuring AI into their processes 12 to 18 months ago. They produce faster on repetitive tasks, test more creative variants, reduce back-and-forth. The gap with everyone else shows in margins, pitch capacity, and which clients you can serve or not.
Four concrete use cases for marcom agencies.
The ones that come up in agencies of 20–500 people, regardless of specialization.
From concept to 50 variants
Generate social media adaptations, adapt a concept across 5 markets, or test 8 A/B angles without doubling creative time. AI produces the volume; your team keeps editorial decision-making. Estimated gain: 60 to 75% of time saved on the adaptation phase, without adding headcount.
Client reports without late nights
Aggregate Meta Ads, Google Ads and LinkedIn data, generate strategic commentary, prepare the client presentation. In under an hour where it used to take half a day. Estimated gain: 3 to 5 hours per report recovered on active accounts, directly reinvestable as billable time.
Less time on structure, more on insight
Competitive research, sector synthesis, structuring a strategic recommendation: the prep tasks that precede real creative work can be largely assisted without losing analytical quality. A 20-page brief produced in 3 hours instead of a full day. Your team's value stays in the insight, not the formatting.
Pitch more, turn down less
Storyboards, textual moodboards, concept scripts, first creative proposals: producing a competitive pitch dossier in 2 days instead of 5 lets you respond to briefs you'd have turned down for lack of bandwidth. Estimated gain: capacity to respond to 30 to 40% more briefs without increasing headcount.
Three weeks for an operational diagnostic.
An audit grounded in your real workflows, without seminars or slides on the future of AI. At the end: an action plan your teams can execute.
Immersion
We start by understanding your agency as it actually functions, beyond what the org charts describe. Interviews with key profiles: Managing Director, Head of Ops, Creative Director, project managers, account managers. We map your current workflows, your tools (Adobe Creative Cloud, Figma, Notion, Monday, Slack, HubSpot, Meta Ads…), and your mission types by volume and margin.
Analysis
We identify high-volume repetitive tasks, creative bottlenecks, unexploited data flows (reporting, monitoring, benchmarking). We assess the technical feasibility of each AI use case in your context: existing tools, GDPR constraints, client data sensitivity levels. We quantify the potential gain in hours and margin per role.
Delivery
Oral presentation to the management team, followed by the written deliverable: full audit report and 90-day prioritized action plan. Each recommendation is tied to an estimated gain, an implementation difficulty, and a suggested owner. The plan is a sequenced roadmap, immediately actionable.
A fixed price, a no-risk mechanic.
- Kickoff workshop with management (1h30, objective and scope framing)
- Individual interviews with 5 to 7 key team members (MD, Ops, CD, project managers, account managers)
- Audit of your creative stack and existing tools (compatibility, redundancies, blind spots)
- Workflow mapping mission by mission (from brief receipt to client delivery)
- Full audit report with potential gain analysis by role and mission type
- Oral restitution session + 90-day prioritized, actionable action plan
If you entrust us with the implementation following the audit, the €5,000 is fully deducted from the engagement fee. The audit costs you nothing if we work together.
A team of operators.
We work with demanding organizations, from VINCI Concessions to the French Ministry of Armed Forces. We speak the language of agencies: tight deadlines, demanding clients, production under pressure. Operators, not theorists.
Co-founder of Vivoka (2015), French AI and speech recognition company whose clients include Thalès, Eiffage, Suez. Forbes 30 Under 30. Banque de France Advisor.
CFO and structured finance background. 10 years structuring deals at VINCI Concessions and Etchart: M&A, infrastructure, corporate venture.
6 years as software architect at the French Ministry of Armed Forces. Co-founder of a crowdsourcing platform for AI training datasets.
AI engineers, data engineers, integrators.
An open stack, fitted to yours.
No proprietary SaaS to buy, no vendor lock-in. We compose with what's proven on the market and what integrates with your agency ecosystem.
Implementations designed to honor GDPR and client data confidentiality: enterprise APIs (OpenAI Enterprise, Anthropic Claude for Work) or models deployed on dedicated infrastructure based on your requirements. No client data is used to train models.
What we get asked most often.
Thirty minutes to frame what AI can do in your agency.
A real conversation about your context, your challenges, and what an audit would produce. Free, no commitment.
Book a call · 30 min30 minutes · Free · No commitment.
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